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Creative Director | Brand Strategy | Healthcare & Regulated Industries
Creative Director with 15+ years of experience leading brand storytelling across healthcare, education, and regulated industries.
I specialize in transforming complex information into clear, compelling visual narratives that build trust, drive engagement, and support measurable business goals. My work spans digital, print, and integrated campaigns, with a strong emphasis on strategy, audience insight, and brand consistency.
Throughout my career, I’ve partnered closely with stakeholders, subject-matter experts, and cross-functional teams to deliver thoughtful, compliant, and visually impactful creative solutions—often within highly structured or regulated environments.
I bring a collaborative leadership style, a sharp eye for detail, and a deep understanding of how design supports communication, credibility, and growth.
Editorial Creative Direction & Publication Design
As Creative Director for Disfrutar Magazine, I led the full creative vision and execution of the publication from concept through production. This included defining the editorial aesthetic, overseeing layout systems, typography, photography direction, and ensuring brand consistency across every issue.
Working closely with writers, photographers, advertisers, and stakeholders, I translated editorial themes into cohesive visual narratives that balanced storytelling, readability, and commercial objectives. Each issue required aligning creative strategy with timelines, production constraints, and multiple contributors—resulting in polished, high-impact publications designed to engage and inform diverse audiences.
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